Group of friends laughing
"Fun can change human behavior for the better"

— Kevin Richardson, winner of the Volkswagen Fun Theory award

WayBetter was founded by Jamie Rosen, a toy inventor who had the idea to use games to nudge people to live happier, healthier lives. We launched our first game in 2013 — to help people lose weight. Since then we’ve launched games to sit less, exercise more, and quit smoking. We’re up to nearly a million customers and have paid out over $90 million to our winners, who have collectively lost 13 million pounds and walked and run 100 million miles.
The WayBetter Way
What makes our games so uniquely effective? Motivation. Accountability. Community. It’s all based on science. We’ve teamed up with researchers at Brown Medical School to apply the latest findings in behavioral economics, gamification, and peer support.

To put it another way: we make it fun to set goals and stick to them. #LiveWayBetter
A WayBetter World

What started out as a social weight-loss game has blossomed into a goal-oriented social network with nearly a million people who have bet on themselves. Along the way, we've worked with the most well-known innovators in health and wellness, including Jillian Michaels, Tim Ferriss, Autumn Calabrese, Shaun T, Tony Horton, and Chris & Heidi Powell, plus hundreds of others.
A WayBetter Company
Have you ever liked a product so much that you wanted to work at the company that makes it? We know that feeling well ... half our employees started as WayBetter players with no intention of ever working for the company (we post jobs in our game feeds). Hiring our customers has led to a unique culture: a diverse team where everyone gets what we’re all about and is passionate about helping others succeed. We relate to our customers because we are our customers!

Working at WayBetter is a labor of love. If you believe in our mission as much as we do, join us!

Want to know more? Meet some of the players who became our WayBetter family.
Lurel headshot

“Seeing our players make amazing progress reminds me that WayBetter is all about doable goals - I’m here to help players achieve whatever they set their mind to.”


Stacey headshot

“When players struggle, I like to do what I can to make their journey a bit easier because it’s so rewarding to see our players succeed. I love being a ref!”


Tayla profile

“As a WayBetter player since 2014, learning to improve myself made me want to help others. I love getting to see our entire community make positive changes in their lives.”


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WayBetter Health: Coming Soon
In 2019 we received a $1 million grant from the NIH to fund research and development into behavioral health. Stay tuned for exciting announcements about WayBetter Health!
For press inquiries, please email